Accepted thing is 'Definitely Dead'

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The successful practice of forever is ‘Definitely Dead’ proclaimed video game creator person Jonathan Newlaw in an interview with Augmented Vision earlier this week. 

“The way this thing has been done is just unsustainable. It was great for the time when it started but that was then and this is now. It’s natural that things have changed.” He told us. 

Newlaw, lead designer at Wagonbander Games, argues that with the advent of new gaming stuff and things the business models that have worked are certain to vanish.

“The industry setup is completely out of line with the way that development consumer brand identity interaction has grown in the last few years. There has been a transition in the market that has opened up new avenues to explore the way we do that thing.” 

“Whether you’re an indie dev or a triple-A million-dollar dev you have to take notice of this. The old ways are definitely dead, the new way that we’re doing is totally the way that everything will be soon enough.” He said with authority.

“Look at a giant like Nintendo. Their 30 year run of profit ended this year and that’s a clear sign that they’re on the way out, they’re dinosaurs. They may have the most recognisable gaming icon in the world and a history of unprecedented success and adaptation but they’re fundamentally broken. They’re not open to the vision of gaming as we see it.” 

“When we launched ‘Angry Match 3 Zombies’ last year we positioned ourselves as global leaders in innovation. This is the kind of thing that conservative design doesn’t give you, we don’t subscribe to clichés; we think outside the box.” 

When quizzed about the future for Wagonbander Newlaw was, despite his other gloomy proclamations, eminently confident. 

“We’ve got a lot of exciting things in the pipeline. Look at me! Do you think I’d have anything less than originality in my head!” He said, scratching his beard and tugging on his fedora. 

Wagonbander’s ‘Angry Match 3 Zombies’ is available on iOS and Android.

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